NORTHERN DATA

Initially brought on to produce 3D and animated assets for Northern Data’s website, the role expanded into leading the development of a motion identity and visual system — redefining how the brand communicates across web, social, and external communications..



Concept

Evolving the visual system: 
The project redefined Northern Data’s brand through motion and design — developing a new visual language and key assets that reflect the company’s scale, precision, and position in AI and high-performance computing.

Design

Identity system
: Developed the brand’s motion framework and visual toolkit — from key visuals and logo treatments to design systems for web, social, and external use — ensuring consistency, scalability, and creative clarity across all outputs.

Delivery

Motion as identity: Directed a cross-disciplinary team across design and motion, ensuring alignment from concept to delivery. A motion framework was built in parallel with the brand guidelines, enabling consistent and strategic use of animation across every digital touchpoint.