NEATO

Website & social rebrand for the robotic vacuum company Neato.


Based on the strength of an initial pitch, the scope expanded into a full creative refresh that spanned brand, static and motion content across web, social, and TV.



Concept

Reimagining Neato’s brand.
 What began as a pitch evolved into full creative rebrand across web, social, and TV — with the goal of showcasing their advanced technology through a refined, consumer-focused aesthetic.

Design

Form & function. 
We explored 3D treatments and motion-led compositions to strike a balance between technical clarity and visual impact, using abstract metaphors to express complex features like mapping and navigation with simplicity and elegance.

Delivery

Final deliverables included responsive parallax animations and product highlight sequences, tailored for desktop, tablet, and mobile. Seamless transitions and consistent composition helped build a cohesive, intuitive brand experience across platforms.