NEATO

Full creative rebrand for Neato, the robotic vacuum company, spanning brand identity, 3D visualisation, motion content, and broadcast delivery across web, social, and TV. A pitch win that grew into a comprehensive visual overhaul, repositioning the brand around precision technology and consumer-facing clarity.


Concept

Repositioning through design: Neato's technology was advanced, but its visual language didn't reflect it. The creative direction reframed the brand around the intelligence of the product, using abstract motion and 3D composition to express complex features like spatial mapping and navigation in a way that felt refined, intuitive, and premium.

Design

Form as communication: 3D treatments and motion-led compositions were developed to strike a balance between technical accuracy and visual impact. Abstract metaphors, light, geometry, space, were used to articulate product features without resorting to diagram-led explanations, building a visual language that could scale across channels without losing coherence.

Delivery

Final deliverables included responsive parallax animations and product highlight sequences across desktop, tablet, and mobile — each adapted to the platform while maintaining a consistent compositional logic. The resulting brand system gave Neato a unified visual identity capable of carrying both technical product messaging and broader brand storytelling.