THE GLASS HERMIT

End-to-end creative oversight — from concept and artist outreach to technical alignment and delivery.

The result was The Glass Hermit, an original short film by Oscar-winner Shona Heath, launched across Times Square (NYC), Piccadilly Circus (London), and Moxy Downtown (LA), generating over 2 million impressions in its first week. LINK

Concept

AI-enabled expression. 
The concept showcased how Northern Data’s infrastructure could enable new forms of artistic expression, inviting Oscar-winning artist Shona Heath to work with AI for the first time and bridging technology with imagination.

Design

Freedom & focus. 
Initial creative direction established a flexible framework that gave Shona full autonomy while ensuring alignment with Northern Data’s vision. The result was a deeply personal, AI-driven artwork that remained on-message and brand-aligned throughout.

Delivery

Global by design.
 Final output included a large-scale simultaneous launch across Times Square (NYC), Piccadilly Circus (London), and Moxy Downtown (LA). Artist outreach, concept development, and creative oversight were managed end-to-end — resulting in over 2 million impressions within the first week.